Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. They believe brides should feel nothing less than gorgeous on their wedding day, and so do we, that’s why we only stock the most elegant and head-turn-worthy bridal gowns.

Their designs blend rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. The result is the Allure Bridals brand family, with collections that embody the unique style of our brides.

The design and creation of stunning wedding gowns is a career that fosters passion and a sense of pride. The foundation of who they are is family. The Allure collections have consistently garnered praise, winning awards including “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. 

After 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals brand family continues to pride itself on thoughtful designs to match every bride with their dream dress.

Find your other “the one” with these floral, lacy and alluring dresses. Take a peek below or book an appointment at our wedding dress shop in Liverpool to appreciate these magical dresses with your own eyes.

Who is Allure designed by?

Allure’s background is unique in that they are a family-owned and operated company. The Crum family legacy continues today as Allure Bridals is operated by Kelly Crum and his son, James “Ridge” Crum, one of the two namesakes of the Madison James collection — the other being Kelly’s daughter, Madison.

Where is Allure Bridal dresses from and made?

For years, Allure Bridals has worked to give their China-based design team the space and opportunity to not only master their craft, but to find joy and expression in the incredible designs they create.

Allure gowns are made in a clean, positive work environment using ethically-sourced materials, by people who are passionate about the celebration of beauty and love. 

How much do Allure Bridal wedding dresses cost?

Allure Bridal wedding dresses cost between £700-£3,000. The quality of the workmanship, handcrafted designs and fabrics offer a magical wedding dress with multiple options to choose from, including neckline, fabrics and more.

Do Allure Bridal dresses run small?

Allure Bridal dresses don’t run small. But, as with all wedding dresses, each item will sit differently on each bride depending on the design and the bride’s figure. 

During the fitting process, Liverpool Bridal Boutique aims to find a wedding dress that perfectly suits your style. Once we’ve found that perfect dress, measurements can be taken so that it fits perfectly.

What size do Allure Bridal wedding dresses go up to?

Allure Bridal dresses come in sizes 2-32 to suit as many body shapes as possible. The Allure Bridal collection features a range of styles that can help brides of any shape feel comfortable and beautiful.

How long will it take to arrive?

Each dress takes an average of 12 to 16 weeks from conception to completion, because every element is hand-sewn and carefully crafted. Allure gowns are individual masterpieces, created by expert dressmakers.

Our Allure Bridal Wedding Dress Collection

We stock a wide range of Allure Bridal wedding dresses in our bridal shop in Liverpool, as well as more dresses by designers including Dando LondonStella York and Savin London. See our full gallery for more inspiration.

Get in touch today!

Send us a message using our contact form or call us on 0151 724 1767 – we can’t wait to meet you!